College of Liberal Arts
Colorado State University
In my role with the College of Liberal Arts, I had three primary responsibilities - coordinating the development of new websites for College of Liberal Arts departments, supporting undergraduate recruitment efforts with print and digital communications, and developing and implementing an enrollment marketing strategy for the College’s Plan C master’s programs. In addition to these responsibilities, I contributed to branding, storytelling, web and social content, and event planning.
College of Liberal Arts History
To celebrate Colorado State University’s sesquicentennial, each college was invited to share their history and vision for the future. In addition to an article posted on the university’s news platform, the College of Liberal Arts added a robust history to their website.
Role: research, writing, photo editing, web content
Professional Master’s Degrees
The College of Liberal Arts launched two new professional master’s degrees in Fall 2020 - the Master of Public Policy and Administration and the Master of Sport Management. These programs joined the college’s established professional program, the Master of Arts Leadership and Cultural Management. All three programs exceeded enrollment expectations for the fall semester.
Role: market research, strategy, purpose and positioning, writing, web content, graphic design, digital advertising, analytics, project management
SOURCE: Move ahead: College of Liberal Arts professional degrees develop leaders in sports, arts and public service
SOURCE: New master’s programs in the College of Liberal Arts welcome cohorts of future community leaders
SOURCE: Master of Public Policy and Administration students develop expertise as community leaders
SOURCE: Master of Sport Management students shape the future of sport
Undergraduate Recruitment
As the pandemic forced recruiting activities off campus and onto digital platforms, the College of Liberal Arts quickly transitioned to offer prospective students quality web content, a video tour, and engaging webinars.
Role: strategy, writing, web content, presentation design, video production support, project management